Availablefor head, lead, principal & founding roles//Berlin, Germany

The designer
who builds.

I lead product design and growth with a hands-on grasp of the entire product lifecycle. 15+ years across fintech, iGaming, esports and now AI.

Get in touch See how I work →
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Who I am

Four modes.
One person.

  1. 01
    Design Lead and Product Designer

    End-to-end UX strategy, design systems, product ownership, user research and cross-functional leadership. From ambiguous problem to shipped product.

  2. 02
    Product Growth and Experience Lead

    Product strategy, funnel design, monetisation and data-driven iteration. Identifying high-leverage opportunities from existing infrastructure and user data.

  3. 03
    Technical Builder and Prototyper

    Bachelor of IT, Monash University. I prototype in code, not just Figma. I bridge design and engineering as a genuine peer.

  4. 04
    Cross-industry Product Lead

    15+ years across SaaS, iGaming, fintech, esports, gaming, hospitality, construction, media and now AI. Different industry every time, same approach: understand the user, understand the business, build what connects the two.

I'm the person you bring in to figure out what to build, then actually build it.

Born in Tirana. Raised in Athens. Studied in Melbourne. Building in Berlin. My path was never linear, and that's exactly the point. I've been a graphic designer, creative lead, studio founder, senior product designer, head of design, and now leading product growth at an AI startup. Every role compounded.

The value has always been in range. 15+ years at the intersection of design, technology and business means I can hold a whole product in my head, from the user problem to the interface to the code to the business case. That range matters more in the AI age, not less.

I think in systems, prototype fast, and can actually code. I work shoulder to shoulder with founders on the hard calls. I do my best work when there is no roadmap and the problem is still undefined.

Skills and toolkit
Design Leadership Product Strategy AI Product Design UX Strategy Design Systems Product Discovery User Research Growth Design Monetisation Prototyping Design Engineering Accessibility Design Ops Mentoring Figma Framer Adobe CC Miro HTML/CSS JavaScript Python GA4 Mixpanel Linear Notion / Jira
Select Work

Three products.
Real outcomes.

Click any case to expand. Each represents a different dimension of how I work.

rankacy AI CS2 analysis platform
EarlyProduct discovery
FirstB2B clients locked
LiveFirst users, in pilots

The situation

rankacy AI has a proprietary model, not a wrapper, trained on millions of real CS2 player data points. The B2C product drives acquisition but needed a durable revenue model. My goal: find and build B2B revenue on existing infrastructure.

What we built

AI-powered CS bots with superior realistic player movements drawn from real data. Configurable margins and odds, additional betting markets, game speed adjustments. Designed as white-label B2B for betting operators and tournament providers.

The design work

Less screens, more product ideation: identify the product worth building from what the technology could already do, and relate it to client needs and potential. Make the bots more realistic than anything else on the market, player movement, engagement, feel, and carry that into working betting markets with the right data feeds behind them.

The opportunity

The CS bot market has grown 165% in a year and remains underserved, an opportunity we identified early through product discovery. Most bots move stiffly and give operators little control over markets or odds. Ours, trained on real human behaviour, move noticeably more like real players. We have since locked our first clients, with products reaching their first users in controlled environments.

Bayes design system
6+Products unified
Ground-upDesign system
In-meetingPrototyping velocity

The situation

No design system, no consistency, no shared language between design and engineering. Features built reactively from client requests. Every product looked and felt different.

What I built

Complete design system from the ground up: design tokens, component library, interaction patterns, accessibility standards, Figma libraries, written documentation and training materials.

The result

Adopted across 6+ core products, with one consistent language shared by design and engineering. We reached prototype-in-meeting velocity, small flows demoed live during stakeholder sessions.

Documentation as product

I treated the docs as a product. Usage guidelines and interaction rules allowed the system to outlive my daily involvement, the team could design autonomously.

Raiffeisen digital banking
3×Digital footprint Q1
2New products launched
1.5M+Transactions

The challenge

A blank slate: no UX team or process yet, departments and agencies working in silos, and an audience new to online banking.

What I did

Built user personas from scratch. Designed onboarding flows, mobile UX and prototypes tested with real users. Aligned stakeholders across disconnected departments on a single product vision.

The impact

Tripled the bank's digital footprint in the launch quarter: online traffic, credit-application conversions and new digital clients, with 1.5M+ transactions through the new channels. The work led directly to two new products, Shtepia Ime and Raiffeisen Youth, and the UX methodology became a case study for multiple Albanian banks.

What made it hard

The bank's departments each had their own needs, systems and priorities, and no habit of building together; syncing them behind one product was half the work. The other half was trust: every onboarding step, every error state, every empty state was a chance to build confidence with an audience trying online banking for the first time.

Worked with brands you'll recognise

AOC, Gamescom, Huawei, Lamborghini, Philips, Porsche, Raiffeisen Bank, Red Bull, Riot Games, R+V Insurance, Samsung, Sharkmob, Telekom, Twitch
Career

15+ years.
Always building.

From graphic designer in Melbourne to leading product design and growth at a Berlin AI startup.

Head of Product Growth and Experience
Nov 2025 – Present
rankacy AI · Berlin

Leading product strategy, design and growth at an AI startup with a proprietary model trained from player data. Owning product discovery, UX and monetisation, identifying and shipping B2B revenue opportunities from existing infrastructure.

AIGround-upMonetisationB2BiGaming
Head of Product Design
Feb 2023 – Oct 2025
Bayes Esports · Berlin

Promoted from Senior to Lead to Head of Product Design in 18 months. Led UX strategy, product vision and design execution for scalable esports data platforms. Built the design system from the ground up, drove cross-functional alignment across design, product and engineering, and mentored the design team.

Promoted Senior → HeadDesign SystemsLeadershipMentoring
Senior Designer
Nov 2021 – Jan 2023
Freaks 4U Gaming GmbH · Berlin

Designed campaigns, digital experiences and live broadcast for a roster of global brands: AOC, Philips, Microsoft Xbox, Riot Games (Prime League, NLC, Star Guardian), Red Bull, Mastercard, Gamescom, Samsung, Telekom, R+V and Sharkmob.

GamingEsportsBrandBroadcastCampaigns
Creative Lead and Founder
Jan 2018 – Oct 2021
Pecini Digital and GameON Albania · Tirana

Founded and ran a full-service creative studio delivering branding, web, UI/UX, print and advertising for 20+ clients including Raiffeisen Bank, Red Bull, Lamborghini and Huawei. Launched and grew GameON Albania into the country's first and largest gaming and esports media platform.

FounderStudioFull-serviceEsports
Creative Technologist
Nov 2016 – Dec 2017
DDB Albania and Montenegro · Tirana

Led UX and creative direction for Raiffeisen Bank's digital transformation. No existing team, no playbook. Tripled digital banking footprint Q1 post-launch. Delivered two new product launches.

FintechGround-upUX Strategy
Graphic Designer
Jan 2014 – Oct 2015
Neos Kosmos · Melbourne, Australia

Print, editorial and advertising design for one of Australia's largest Greek-language publications.

PrintEditorialAdvertising
Creative Digital
Oct 2009 – Oct 2015
Entourage Designs · Melbourne, Australia

Six years of foundational creative and digital work spanning branding, web design and digital production across client briefs in Australia.

BrandingWebDigital
Background

Built different.
On purpose.

Design, code and product usually live in three different people. I've spent 15+ years making sure they can live in one, not as a party trick, but because the best products come from someone who can hold the whole system in their head.

I hold a Bachelor of Information Technology with a specialisation in Net-centric Computing from Monash University, Melbourne. I've been writing code since my teens. I've shipped web products, prototyped in HTML and CSS, and worked day to day with engineering teams in their own language.

The range spans iGaming and betting platforms, fintech, esports, gaming, hospitality, construction, media and now AI startups. The industries kept changing; the approach never did.

Bachelor of IT, Net-centric Computing
Monash University, Melbourne · 2007–2011
Trilingual · English · Greek · Albanian
Native and bilingual proficiency across all three
Berlin, Germany
Open to on-site, hybrid or the right remote opportunity
Technical fluency

I prototype
in code.

More than "a bit of HTML." I built this portfolio from scratch in code, prototype production-quality interfaces, and read pull requests as easily as design files.

fotis.config.js 
// fotis.config.js

const fotis = {
  role:       "Product designer who builds",
  experience: 15,          // years and counting
  canCode:    true,        // not a flex, just a fact
  stack:      ["HTML", "CSS", "JS", "Python"],
  design:     ["Figma", "Systems", "Research"],
  sectors:    ["iGaming", "Fintech", "Esports", "AI"],
  approach:   "ground-up first, scale second",
  location:   "Berlin, Germany",
  open:       true,        // to the right opportunity
};

export default fotis;
Get in touch

Let's build
something great.

Email
fotis.petsinis@gmail.com
LinkedIn
linkedin.com/in/fotis-petsinis
Phone
+49 1523 635 6952
Open to
Available now
Founding Designer at an AI-first startup
Head, Lead or Principal Product Designer
Product, Design and Growth leadership
Based in Berlin · Open to on-site and hybrid
Trilingual · English · Greek · Albanian
SCRL 0.00 CRSR 0,0
© 2026 Fotis Petsinis
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